Amazon dominates online sales, followed by Cdiscount and Veepee. Around 80% of consumers make online purchases in France. 🇫🇷 France Overviewįrance is the fifth largest ecommerce market globally. See also: the bank-led initiative P27 mentioned under the profile for Norway. BNPL providers include Op, Jousto and Walley. BNPL is expected to grow from 13% of ecommerce payments in 2021 to 16% in 2026. Paytrail enables customers to pay for goods and services online using cards or bank accounts.įor payments over mobile devices, MobilePay, Pivo, Siirto, and Apple Pay are prominent. Bank payments take place through payment solutions from Paytrail or others offering instant payments. Alternative payment options are growing in popularity and as a result the market share of payment cards is expected to decline to 22% by 2026.įinnish online shoppers prefer to pay through online bank transfers, which make up 37% of ecommerce payments in 2021 and are expected to grow to 39% by 2026. Cards are only used for an estimated 29% of ecommerce payments, equally divided over credit and debit cards. Popular APMs: Klarna, Paytrail, MobilePay, Siirto, OP, Jousto, WalleyĪlternative payment methods represent a majority of ecommerce payments in Finland. Bancontact, formerly Mister Cash, is the domestic debit brand that is issued widely in the country.ĥ.2 Estimated Finnish payment market share 2021-2026 Payment methods CEC is the retail payment system which processes domestic payments within the country. As in the Netherlands, key online sellers include Coolblue, Bol and Zalando.įor bank payments, the Centre for Exchange and Clearing (CEC) and TARGET2 form the core of the Belgian payment infrastructure. Ecommerce as a percentage of total sales is relatively low compared to other Western European markets. They have strong potential in markets such as Germany, where bank transfer payment methods are preferred.Īlthough payment cards are predominantly used for ecommerce payments in Belgium, digital wallets, bank payments, and BNPL are all set to gain market share from cards over the next five years. Open banking payments are growing rapidly in the UK and show high conversion rates. Where there is a strong national bank transfer scheme, it typically dominates ecommerce market share – for example Blik in Poland, iDEAL in Netherlands and Swish in Sweden. Even in card-centric markets such as the UK and France, overall market share of payment cards is expected to decrease as bank and digital wallet payments grow.
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